STRATEGY & STRATEGIC MARKETING
If we accept that ‘everything flows’ (=τα πάντα ρεί,) as has said the Greek ancient philosopher Heraclitus (born in Ephesus 554 B.C.) known for his doctrine of change being central to the universe and if such a change was made by the past/present global financial crises which shifted the demand of the economic environment, then the new strategies are here. Paradigms of that evolution are present; in this direction Bach and Allen (2010) advocate for Non-market strategy, because as they say, in a global economy, sustained competitive advantage arises from tackling social, political and environmental issues as part of corporate strategy and not pursuing business as usual.
Politicians, [] have the Great opportunity to become EU Leaders by supporting employment and growth, leveraging the European countries economies accepting to start this new era with focused fresh funding and Euro-Bonds issuance measures through a 'New EU Governmental Management' (NewEUGM). REF:No: 2-30/11/2010.
Last paragraph was written then; now things are very very different; now the hope is coming elsewhere; our ex-currencies are not anymore a past only; our lives are becoming worst and worst day by day; taxes are too heavy for the honest middle class and things are much more worse for the poorer. The EU is not a vision anymore. Being more and more in financial distress the real society turns its back more and more to the EU and the ex EEC and may think to a ESC (European Social Community) starting from the South, and as an emergent strategy looks like as being good;
if this strategy fails then the National Communities should be again as they were in the past. Anyway, we all should focus on regional strategies that seem to be more survivable and sustainable. REF:No:1g-21/12/2012
"Greece needs a National restructuring planning method and not the EU-IMF unscientific memoranda." REF:No:@chgl48-27/12/2012 18:34:05.
"A good solution would be national currency & a common currency for the transactions between the peoples of southern Europe REF:No:@chgl-11/01/2013 09:07:25.
As some supposedly rational (IMF, eurozone etc) continue to have this myopic position, the distance between them and the communities will grow; so, they will be forced at some time to adapt to the minimum acceptable for them changes after social rage will become more and more dangerous for them. Our responsibility is to show to these greedy anf ignorant those solutions that will make the lives of the most better in reasonable time. One proposal is the liquidity increase through national currency issuance and circulation together with Euro at the beginning. Another significant measure in the direction to brake the downward spiral is to stop the sale of public assets on sell-off conditions. Funded by the parallel new national currency the critical sectors of agriculture, tourism and constructions shall start to rejuvenate without EU destructive regulations, in a 7-year plan.
Charalampos Lyritzis
MBA - Civil engineer - Jurist
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